Our wives are associates. That’s the true reply how GitHub cofounder Tom Preston-Werner and I reconnected over dinner just a few months again. However when he shared information of evolving his angel investing right into a agency referred to as PWV, I knew we’d have much more to speak about. And I’d have at the least 5 Questions for him….

Hunter Stroll: We’re each Gen X, which Google’s AI snippet notes was the ‘first era to develop up with private computer systems and MTV.” I do know the previous performed a job in your life clearly, however what concerning the latter? Did you watch a lot MTV rising up? Typically a music fan?
Tom Preston-Werner: I used to be by no means as a lot of a music fan as lots of my associates rising up, although I did hearken to a sure MC Hammer cassette tape so many occasions that I wore it out. I assume I loved music, however was by no means notably introspective about it. I preferred Paula Abdul and Vanilla Ice after they got here on the radio, and bought roped into shopping for tons of CDs by means of BMG’s shady “8 CDs for a penny” promotions. Stuff like Kansas, Stone Temple Pilots, and the Jurassic Park soundtrack. Perhaps I used to be extra into music than I bear in mind! However it was by no means a part of my identification. At the least till I found Pink Floyd in highschool.
I did watch a little bit of MTV, however I preferred the TV reveals and commercials higher than the music movies. I savored each second of each Æon Flux episode I managed to encounter. That present is deeply seated in my core reminiscence and doubtless explains some random pathology embedded in my limbic system. I couldn’t imagine the bizarre self-promotional shorts and interstitials they aired. They did stuff on MTV that no different channel would contact, and I cherished that. It expanded my notion of what you possibly can do (or have been allowed to do) with the medium of tv. That very same spirit of breaking the principles and increasing what’s potential is strictly what attracts me to founders at the moment.
HW: You latterly blogged about evolving your angel investing technique into a correct enterprise fund (PWV). Your ‘true north’ is to be “the enterprise agency we want we’d had early in our startup journeys.” What was your relationship with VC corporations like through the GitHub progress?
TPW: For the primary 4 years of GitHub, I really had a little bit of an antagonistic method to the VC world. We have been totally bootstrapped throughout these years and ran the corporate completely off earnings from GitHub clients. As such, we by no means approached VCs and didn’t spend a lot time serious about them. We took it as some extent of satisfaction that we didn’t must play the VC sport to succeed. We made our personal guidelines and have been the masters of our personal future, thanks very a lot!
The primary VC that I recall ever reaching out to us was Mike Maples, Jr. He had put collectively some loopy algorithm (bear in mind, that is 2008-ish) the place he had an affiliate accumulating information concerning the startup ecosystem and ingested it into his proprietary system and out would pop promising founders. That’s how he stated he discovered us and we chatted with him a bit, however had little interest in taking VC cash. I nonetheless assume it’s cool he put that collectively means again then.
At the same time as a VC now, I believe in the event you can bootstrap your organization, go for it! When you need to depend on your clients to fund your organization, you get superb at specializing in what issues, delivering worth to folks. This in all probability requires discovering product market match very early, but when you are able to do it, it’s a robust approach to management your future. At GitHub, we ultimately did elevate cash, however we have been capable of do it on our personal phrases (actually). We needed to go quicker and our skinny buffer within the financial institution was limiting our capacity to rent quickly to satisfy the chance within the enterprise. Partnering with Andreessen Horowitz for our $100M collection A allowed us to develop quicker and entry recommendation round changing into extra refined when it got here to finance and gross sales.
An easier model of my ‘true north’ is that I wish to assist founders succeed. Not simply because I wish to plug a giant quantity right into a monetary spreadsheet down the highway, however as a result of I actually BELIEVE in founders and assembly them the place they’re. I wish to dig into the technical particulars and ideate on the product. I wish to assist them make the thousand small choices that put together them for clean crusing afterward. I wish to talk about branding and hiring and how you can construct an thrilling, sustainable tradition. I wish to really feel much less like a VC and extra like a mentor and champion.
HW: Elevating a fund is one process – usually simpler than really operating and deploying it! Has something modified about why/the way you make investments when it switches over from your personal angel {dollars} to a correct fund construction (which incorporates outdoors capital)?
TPW: Angel investing is nice, and I like doing it. However it means virtually all the time being a small participant on a giant cap desk. When David, DT, and I joined forces in 2022 to start out the Preston-Werner Ventures Rolling Fund (a quarterly enterprise automobile administered on AngelList) we introduced in some outdoors LPs and drastically enhanced our analysis and diligence course of. We began writing just a few larger checks, and in doing so, discovered that lots of our portfolio corporations reached out to us after they have been prepared to lift their subsequent spherical, asking if we may lead. However with a small fund, we needed to say no. And that felt like a giant misplaced alternative to be extra concerned and assist these founders much more.
By elevating PWV Fund I, we’re placing collectively a automobile that extends our expertise in funding a broad vary of startups, and provides on the flexibility to double down on our most promising corporations. We’ll extra usually be capable to lead rounds and set phrases. It’s actually about leverage and alternative. As well as, we’re deciding on LPs that wish to be part of our group and assist out. Once we can leverage the networks of a broader group of traders, we will actually transfer the needle.
Some issues received’t change. For me that is far more than a monetary sport. I wish to fund founders that wish to create a greater future for PEOPLE. Which implies we spend plenty of time serious about the moral ramifications of every funding and the way the applied sciences they allow will affect folks’s lives in just a few years, ought to they succeed. In talking with LPs, we search for like-minded those that additionally need greater than only a monetary win. As a capital allocator, what we actually are is a TIME allocator. And there’s nothing extra sacred to me than guaranteeing that the folks I affect are engaged on significant, human-centered, value-creating applied sciences.
HW: SF is in a doomloop. SF is again. Rinse and repeat for these of us who’ve been right here some time. Actually a particular place, but additionally a metropolis with challenges. If a founder asks you whether or not they need to base their firm right here versus elsewhere, what’s your recommendation to them? Whenever you make investments do you care about firm location?
TPW: The Bay Space is superior for startups. Every thing right here is optimized for founders engaged on massive concepts. VC cash is headquartered right here. Authorized people know how you can handle cap tables and inventory grants. Banks perceive that startups are completely different from brick and mortar institutions. Should you’re constructing a startup in SF, you received’t be alone. There’s an AI occasion virtually each night time. Cease by a random cafe for a flat white and also you’ll hear a founder pitching their concept to an investor or candidate. If you’ll find a approach to stay within the Bay Space, it is going to completely speed up your timeline and create alternatives you received’t have elsewhere.
That stated, there are downsides. You’ll spend some huge cash to be right here. SF salaries are sometimes 4 occasions what you may pay for related expertise in Germany or the UK. Meaning your runway is accordingly shorter. So you need to elevate extra money, which implies extra dilution. Perhaps the upsides make all of this a moot level, however possibly they don’t and that additional yr of runway may let you discover success. One factor is obvious, although. In case you are constructing in SF, you higher burn twice as vibrant, since you may simply be burning half as lengthy.
At PWV, we’re completely happy to spend money on corporations outdoors the Bay Space, as a result of there’s expertise in all places, and good concepts don’t care about geographic boundaries. However in the event you do begin your enterprise elsewhere, it’s worthwhile to intentionally make up for the downsides. It means it’s worthwhile to make relationships with VCs and others in SF so we may also help you get hooked into the best providers. Should you’re outdoors the USA, it’s particularly vital to have companions (VC or in any other case) within the USA that can assist you incorporate in a means that makes future funding rounds straightforward for US traders and clean for US clients to pay you. We do all these items, and it permits us to assist founders wherever they might be on the planet.
HW: Who’s an individual in tech – useless or alive – that you simply assume deserves extra recognition than they obtain for his or her affect upon our business?
TPW: My reply is just not a single individual, it’s a KIND of individual. It’s each individual that has ever contributed to an open supply mission as a result of they imagine that once we work collectively and share our greatest accomplishments, we elevate the bar for what we will do as an business.
Untold 1000’s of builders have hung out writing and making a gift of code, fixing bugs in vital open supply infrastructure, and fielding assist requests from customers, all with out being paid or acknowledged because the heroes they’re.
You’ll know the names of only a few of those folks, but their code makes our trendy world of expertise potential. Practically each gadget you employ, out of your automobile to your cellphone to your watch, and positively any software program product you construct and deploy will run and depend on open supply libraries. A single line of code written by an open supply contributor may run trillions of occasions a yr on numerous computer systems around the globe, all with out that developer ever incomes a greenback for it.
And that’s okay. It speaks to the idea so many people have within the concept of giving again. Giving again to the group that helped us obtain what we’ve got by standing on the shoulders of open supply giants. However it additionally means we must always take into consideration and be grateful to open supply authors. It signifies that once we submit a difficulty on an open supply mission, we must always begin with a giant “thanks” and finish with the very best rattling problem report the maintainers have ever seen. We owe them that. In actual fact, we owe them the very success of our business.
Thanks TPW! Hope we’ll have a lot of founders to again collectively! – HW
Junova tracks your flights and requests credit score for you when costs lower. A pal began this as a ‘life-style enterprise’ – i’m giving it a whirl. It’s free – simply take a proportion of the refund. Join and get $25 credit score to start out.

